Topik Presentasi (MHB 2026-2027)

  1. Customer value and customer experience (KELOMPOK I), Minggu 2

  2. Consumer Satisfaction (KELOMPOK II), Minggu 3

  3. Consumer trust (KELOMPOK III), Minggu 4

  4. Consumer commiment (KELOMPOK IV), Minggu 5

  5. Emotional motivator and emotional connection (KELOMPOK V), Minggu 6

  6. Consumer loyalty (KELOMPOK VI), Minggu 9

  7. Retention Driver (KELOMPOK VII), Minggu 10

  8. Customer rentention (KELOMPOK VIII), Minggu 11

  9. Brand equity, value equity, relationship equity (KELOMPOK IX), Minggu 12

  10. Consumer lifetime value and consumer equity (KELOMPOK X), Minggu 13

 

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