About Me

Bilson Simamora is a professor of management science from the Management Department, Kwik Kian Gie School of Business and Information Technology, Jakarta. He earned a bachelor’s degree in agriculture from Bogor Agriculture Institute in 1990 and a master’s in marketing in 1994 from Prasetiya Mulya University. His doctoral degree in marketing was from the University of Indonesia in 2011. His research interests are in consumer behavior, strategic marketing, marketing research, and brand management. His works were published in the International Review of Management and Marketing, Journal of Educational, Health, and Community Psychology, ASEAN Marketing Journal, Humaniora, Marketing Science Letters, International Journal of Evaluation and Research in Education, Gadjah Mada International Journal of Business. He is a reviewer and editor in several scholarly journals and won the Best Reviewer Award from the Scopus-indexed Journal of Indonesia Economy and Business in 2023. He authorized and published dozen books in notable publishers, Gramedia Pustaka Utama, and hundreds of marketing and research materials on this website. Author’s contact detail: Kwik Kian Gie School of Business, Jl. Yos Sudarso Kavling 87 Sunter Podomoro, Jakarta, Indonesia, Phone: +62165307062, Fax.: +62165306967,  Email:  bilson.simamora@kwikkiangie.ac.id.

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