Topik Mata Kuliah (MHB 2026-2027)

Last updated on September 17, 2026 by Bilson Simamora

1. Understanding relationship marketing

2. Customer value and customer experience

3. Consumer Satisfaction

4. Consumer trust

5. Consumer commiment

6. Emotional motivator and emotional connection

7. Review

8. UTS

9. Consumer loyalty

10. Retention Driver

11. Customer rentention

12. Brand equity, value equity, relationship equity

13. Consumer lifetime value and consumer equity

14. Customer relationhip management

15. Review

16. UAS