Daftar Referensi

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  3. Huberty, C. J., & Morris, J. D. (1989). Multivariate analysis versus multiple univariate analyses. Psychological Bulletin, 105, 302-308.
  4. Malhotra, N.K. & Birks, D.F. (2006). Marketing Research An Applied Approach. Updated Second European Edition. Edinburg Gate: Perarson Education Limited.
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  6. Parasuraman, A., Zeithalm, V.A., & Berry, L.L. (1988). SERQUAL: A multiple scale for measuring consumer perceptions of service quality. Journal of Retailing. 64 (1), 12-40.