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Strategic Marketing
PART I: STRATEGY
The Essence of Strategy
Corporate Strategy
Business Strategy
Marketing Strategy
Marketing Strategy – Deductive and Inductive
Daftar Referensi
PART II: SITUATION ANALYSIS
Sasaran
Internal Situation Analysis
External Situation Analysis
SWOT Analysis
Daftar Referensi Part II
PART III – Segmentation, Targeting and Positioning
Segmentation and Targeting
Positioning
Branding Strategy
Daftar Referensi Part III
Part IV – The Marketing Program
Product Strategy
Price Strategy
Value Chain Strategy
Promotion Strategy
PART V – Implementation
Strategi Pemasaran untuk Berbagai Situasi
Designing Market-Driven Organization
Implementasi dan Pengendalian Strategi Pemasaran
Marketing Research
Falsafah Ilmu dan Penelitian
Teori, Variabel Penelitian dan Hipothesis
Merumuskan Masalah Riset Pemasaran
Desain Riset Pemasaran
Merancang Kuesioner
Skala Pengukuran
Analisis Validitas dan Reliabilitas
Teknik Sampling
E-Campus
Multivariate
My Tips
Cara Membuat Importance-Performance Grid dengan SPSS
Uji Selisih Rata-rata Dua Sampel Berpasangan
Customer Value, Satisfaction, CRM and Loyalty
Dunia Ciptaan Budaya
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The Internal Situation Analysis
ANALISIS SITUASI INTERNAL
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