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Strategic Marketing
PART I: STRATEGY
The Essence of Strategy
Corporate Strategy
Business Strategy
Marketing Strategy
Marketing Strategy – Deductive and Inductive
Daftar Referensi
PART II: SITUATION ANALYSIS
Sasaran
Internal Situation Analysis
External Situation Analysis
SWOT Analysis
Daftar Referensi Part II
PART III – Segmentation, Targeting and Positioning
Segmentation and Targeting
Positioning
Branding Strategy
Daftar Referensi Part III
Part IV – The Marketing Program
Product Strategy
Price Strategy
Value Chain Strategy
Promotion Strategy
PART V – Implementation
Strategi Pemasaran untuk Berbagai Situasi
Designing Market-Driven Organization
Implementasi dan Pengendalian Strategi Pemasaran
E-Campus
Multivariate
My Tips
Cara Membuat Importance-Performance Grid dengan SPSS
Uji Selisih Rata-rata Dua Sampel Berpasangan
Customer Value, Satisfaction, CRM and Loyalty
Dunia Ciptaan Budaya
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